Digital Marketing

Research Sprint

We build a foundation for transforming your business with design and technology


We start with a discovery workshop to discuss the business opportunity, identify potential customers and build a working understanding of the problem that we’re solving


In order to validate the success of our solution, we’ll need to recruit real customers. Through surveys or onsite visits, we’ll identify the right people to interview.


A conversation with customers is just the start. Working with your team, we’ll build a prototype of our solution and use this during our interview to further validate our product.


We’ll conduct several one-on-one interviews with real customers. We’ll ask important questions to identify their needs and pains, and then present our prototype to gather feedback.


With real customer feedback and a prototype, we’ll be able to answer the most important questions about your business model. Based on our learnings, we’ll either build or iterate.


If the research sprint confirms our assumptions, we’ll begin the process of developing the full product through an iterative development cycle, from UX to design to development.

NextRoot Approach

Develop a deep understanding of your business

Business Immersion

We have a deep understanding of your business. By accomplishing this through business immersion sessions, on-site visits, and interviews with your team and customers. Thus we will provide the most value.

User Research

We research and interview real users in order to build products that matter. Whether the users are part of your organization or customers you haven’t acquired yet, we’ll work with you to identify and interview them.

Business Goals

By analyzing we build a strategy based on your business goals. Our discovery workshop helps us identify risks and build a system for measuring ROI for each technology investment.

Measure & Learn

From the very outset, we identify key metrics and the mechanisms that we’ll use to capture and measure the data. This data gives us true insights into our progress and assumptions, which in turn leads us towards making better, more informed decisions.